Seungbum Lee

Seungbum Lee is a Professor in the Department of Management at the University of Akron College of Business. He holds a PhD in Sport Management from the University of Minnesota and an MA from Indiana State University. His research focuses on the intersection of sport and business strategy, including outsourcing, sales, sponsorship, and APAC region sports management.

His work has been published in journals such as Journal of Relationship Marketing, Sport Marketing Quarterly, and Sport, Business and Management: An International Journal. Notably, his paper on sport sponsorship decision-making using AHP earned the 2012 Outstanding Paper Award. He serves as a faculty advisor for the Sport Analytics and Business Association (SABA) and is a Fellow at the University of Nottingham China Soccer Observatory.

• Research Highlights: Analyzes VR gaming in sports marketing, media convergence in NCAA departments, and Chinese investments in European football clubs.
• Teaching: Courses include Sport Business Consulting, Financial Issues in Sport, and Sales Strategy in Sport.
• Service: Active in academic committees and editorial review boards for journals like Asia Pacific Journal of Sport and Social Science.

Scientific Awards:

• 2023 Asia Sport Scientist Service Award
• 2023 Faculty Service Excellence Award
• 2019 Best Paper Award, International Conference on Internet of Things and Convergence
• 2012 Outstanding Paper Award

His grants include NSF I-Corps Sites Program funding and multiple teaching innovation grants. He has presented extensively on topics like media convergence, esports challenges, and fan behavior at conferences such as North American Society for Sport Management and Sport Marketing Association.