معرفی
Peter E. Rossi holds the James A. Collins Chair in Management as a Distinguished Professor of Marketing, Economics and Statistics at UCLA's Anderson School of Management. With extensive contributions across multiple disciplines, he has published in premier journals including Marketing Science, Journal of Marketing Research, American Economic Review, and Econometrica.
Education:
- Ph.D. Econometrics, 1984, University of Chicago
- MBA Management Science, 1980, University of Chicago
- B.A. Mathematics and History, 1976, Oberlin College
Rossi's research spans pricing and promotion, target marketing, direct marketing, limited dependent variable models, and Bayesian statistical methods. His work in target marketing anticipated developments in electronic couponing and web-based retail targeting, while his research on data-based pricing influenced contemporary analytic pricing tools. He pioneered Bayesian Hierarchical choice models, which have become the industry standard for choice and conjoint data analysis.
His recent publications demonstrate continued leadership in marketing analytics and econometrics, with forthcoming work examining product competition and flexible work arrangements. Rossi's articles consistently address fundamental questions in consumer behavior and market structure while advancing methodological approaches in econometric modeling.
Scientific Awards:
- Fellow of the American Statistical Association
- Fellow of the Journal of Econometrics
Rossi has served as founding editor of Quantitative Marketing and Economics and held senior editorial positions at Marketing Science, Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics. His influential book Bayesian Statistics and Marketing (2005) and the R package bayesm have shaped methodological approaches in the field. Previously, he founded the Kilts Center for Marketing at the University of Chicago's Booth School of Business.
Outside academia, Professor Rossi is an avid fly-fisherman and pilot with instrument and commercial ratings.
