Carmen Kervella

Carmen Kervella is a Lecturer and faculty member with extensive expertise in brand strategy and technological innovation in luxury markets. She founded the foresight consultancy aHeadLand in 2009 after a decade in international advertising agencies (J.W.T Brussels, Prisme/Bozell Canada, D'Arcy Paris) and serving as Associate Director at Republic of Ideas (2003-2009).

Her research focuses on:

• Deciphering consumer targets and emerging trends
• Value creation through technology in luxury sectors
• Brand fundamentals and positioning strategies
• Innovation frameworks for established brands and startups