Arianna Brioschi

Arianna Brioschi is a Lecturer at Bocconi University's Marketing Department since 2002. She holds a PhD in Business Administration and Management from Bocconi University and previously taught at the Polytechnical University in Milan. Her research focuses on semiotics applied to marketing, communication strategies, and advertising innovation, particularly in luxury branding contexts.

Education:

• PhD in Business Administration and Management, Bocconi University

Research Interests: Arianna explores how semiotics shapes consumer interpretations of brands and advertisements. She investigates unconventional communication methods in marketing, luxury brand messaging, and the symbolic meaning embedded in advertising content.

Publications: Her work spans edited volumes on marketing management and luxury branding, with a focus on semiotic frameworks for analyzing consumer-product interactions. Recent studies address advertising's role in defining luxury identity and innovative communication strategies.

Teaching: She instructs courses in International Marketing, Marketing Applied Semiotics, and Advertising & Content Creation, reflecting her expertise in merging theory with creative industry practices.