Antigone Kyrousi

Antigone Kyrousi is a faculty member at the School of Business and Economics, Department of Marketing and Business Administration, American College of Greece. She teaches undergraduate courses in marketing and marketing communications, and postgraduate courses in advertising strategy. Her research focuses on advertising, marketing communications, consumer behavior, and luxury brands. She has received EU funding for research and distinctions for academic papers, with publications in journals like Journal of Business Research and International Journal of Advertising. Her work also includes co-authoring textbooks on advertising and presenting at international conferences.

Education: BSc, Marketing & Communication (Athens University of Economics and Business); MBA and PhD (Athens University of Economics and Business).

Research interests emphasize luxury advertising, consumer psychology, and integrated marketing communication strategies. Recent work explores pandemic impacts on consumer behavior, brand opposition dynamics, and the role of arts in luxury branding. Awards include recognition for research papers and EU-funded projects.

Advising and Grants: While no advisees are listed, her research has been supported by EU grants. Her contributions to marketing education and luxury industry studies are notable. She actively participates in academic conferences, enhancing scholarly discourse in her field.