معرفی
Alessandra Ricci is a Research Fellow in Marketing Management at SDA Bocconi School of Management, affiliated with Bocconi University. She has held postdoctoral and teaching roles at institutions such as IULM University, the University of Gastronomic Sciences in Pollenzo, and the Catholic University of Milan.
- Education: Bachelor in Economics and Management for Arts, Culture and Communication from Bocconi University; Master of Science in Economics and Management of Art, Culture and Entertainment from the Catholic University of the Sacred Heart of Milan; Ph.D. in Management and Innovation from the Catholic University of the Sacred Heart of Milan.
Her research focuses on high-end sectors including artisanship, luxury branding, and made-in-Italy, with emphasis on marketing, sustainability, and value creation. Recent publications explore art integration in business, craft entrepreneurship, digital platforms for craftsmanship, and consumer perception of craft. She also contributes to cultural heritage management and tourism studies.
Her work spans themes like sustainable luxury strategies, brand storytelling in artisan industries, and digital marketing innovations. While no explicit scientific awards are listed, her contributions to edited volumes and journals highlight her expertise in craft economies and luxury market dynamics.
