Riccardo Valesi

Riccardo Valesi is a post-doctoral Research Fellow at the Department of Management, University of Bergamo, and serves as the internship coordinator for the Master's degree in International Management and Marketing. He holds a Ph.D. in Visual and Media Studies (2022) from IULM University in Milan and graduated in Organizational Psychology and Marketing (2019) from the Catholic University of The Sacred Heart in Milan, where he also studied as a visiting scholar at Ningbo University's Academy of Neuroeconomics and Neuromanagement.

• Education
  • Ph.D., Visual and Media Studies, IULM University (2022)
  • M.Sc., Organizational Psychology and Marketing, Catholic University of The Sacred Heart (2019)
  • Visiting Scholar, Academy of Neuroeconomics and Neuromanagement, Ningbo University (2019)

Valesi's research focuses on consumer psychology, consumer neuroscience, marketing, and advertising, with publications in high-impact journals like Food Quality and Preference, Frontiers in Psychology, and Behavioral Sciences. His work explores topics such as insect-based food consumption motives, neurocinematics, and the application of neuroscience to sales and coaching dynamics.

His scientific contributions include studies on neuromarketing, emotional sequencing in advertising, and bio-risk perception, often leveraging neuroscientific methodologies. He is actively involved in the Marketing Lhab research group (since 2024), which provides market research insights to companies.