Daniela Andreini

Daniela Andreini serves as full professor in marketing and Head of the Department of Management at the University of Bergamo, Italy, where she leads academic initiatives and research programs.

Her educational background includes a Doctorate in Business Administration from La Sapienza University of Rome and a Master's Degree in Business Administration from the University of Bergamo.

Her research centers on business model innovation, digital branding, and social media marketing, with publications in top-tier journals including Journal of Advertising, Journal of Business Research, and Industrial Marketing Management. Recent work examines woke branding efficacy, insect-based food consumer behavior, and AI's impact on brand experience.

Her publication trends reveal strong focus on digital transformation in marketing, consumer responses to emerging trends, and interdisciplinary approaches combining neuroscience with traditional marketing frameworks.

Key recognitions include:

• University of Bergamo Researcher Recognition (2015)
• FFABR research grant from ANVUR
• PRIN 2022 BUMOLDS research grant

She actively shapes academic discourse as consulting editor of International Journal of Management Reviews and editorial board member for Journal of Business Research, Journal of Product and Brand Management, Italian Journal of Marketing, and International Journal of Information Management. Her industry collaborations through the Marketing Lhab research group develop market strategies for corporate partners.

She directs the Marketing Lhab research group at the Department of Business Studies, which conducts market research and develops branding strategies in partnership with companies.