Daniela Langaro

Daniela Langaro serves as an Assistant Professor at ISCTE - Lisbon University Institute within the Business School. She joined academia in 2012 after accumulating 15 years of industry experience at consumer goods giants including Unilever, Procter & Gamble, and Danone, as well as OTC pharmaceutical leader Angelini Farmacêutica.

Her research spans strategic marketing, digital marketing, social media, communication and brand management, and sustainable marketing. Daniela has published in high-impact journals such as the Journal of Business Research, Journal of Marketing Communications, Journal of Brand Management, Journal of Event Management, International Journal of Internet Marketing and Advertising, and Journal of Promotion Management, demonstrating expertise in both traditional and digital marketing landscapes.

No scientific awards are documented in the available materials. While details about student supervision or research grants remain unspecified, her extensive industry background suggests strong practical application in academic work. Laboratory facilities or dedicated research teams are not mentioned, indicating such information was omitted from the source text.