معرفی
Miguel Almeida serves as an Adjunct Professor at ISCTE Business School, part of ISCTE - Lisbon University Institute, contributing industry expertise to Executive Education programs. He currently holds the position of Director of Media and Digital Marketing at Sonae MC, a leading Portuguese retail and entertainment conglomerate, where he has built a 15+ year career since joining in 2008.
His professional focus spans critical marketing domains:
- Digital Marketing
- Media Strategy
- Brand Management
- Trade Marketing
- Advertising
- Retail Brand Development
At Sonae MC, Almeida has led cross-functional initiatives including Continente supermarket's own-brand portfolio management and integrated advertising campaigns. His industry experience directly informs his academic role, bridging theoretical frameworks with real-world retail marketing challenges in executive education contexts. While no formal research output is documented, his practical contributions shape strategic marketing education at ISCTE.
