معرفی
Paulo Rossas is a Guest Professor at ISCTE Executive Education, part of ISCTE – Instituto Universitário de Lisboa. He has been Head of Social Media & Brand Content at J. Walter Thompson since 2013, where he founded the agency's first digital team. His professional experience also includes roles at Torke and SL Benfica Multimédia, focusing on digital strategies for prominent Portuguese brands.
His research interests and professional expertise center on digital marketing, social media management, brand content development, and corporate communication strategies. He actively contributes to executive education programs at ISCTE, bridging academic insights with real-world industry practices.
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