معرفی
Ricardo Bilro is an Assistant Professor of Marketing at ISCTE Business School, ISCTE - Instituto Universitário de Lisboa (ISCTE-IUL). With a PhD in Marketing and 16 years of professional experience in multinational sectors like automotive, retail, and tourism, he bridges academic excellence with real-world business insights. He serves as Director of the Master's program in Hospitality and Tourism Management and has held visiting professorships at the Universities of Glasgow and Malta.
Research Focus: Digital transformation, consumer-brand relationships, and social media marketing are central to his scholarly work. His teaching portfolio includes courses on innovation management, marketing strategy, and online distribution channels.
Professional Affiliations: Engaged in executive education initiatives through ISCTE Executive Education, with collaborative ties to institutions like Fundação Dom Cabral for internationalization research projects.
