معرفی
Luís Justino is a Professor of Marketing at ISCTE-Instituto Universitário de Lisboa (ISCTE-IUL) since 1995, with a Master of Marketing and a Degree in Organization and Business Management from the same institution. He is the founder and Executive Director of the Graduate Program in Business Management, and a partner at Prooptica. His expertise spans business education, customer management, and negotiation.
- Education:
- Master of Marketing (ISCTE-IUL)
- Degree in Organization and Business Management (ISCTE-IUL)
Research Interests: Focuses on marketing strategies, executive education programs, business coaching methodologies, and negotiation frameworks within organizational contexts. His work emphasizes practical applications in business management and leadership development.
Professional Affiliations: Affiliated with ISCTE Executive Education and Prooptica, contributing to academic and executive training initiatives.
