معرفی
Sandra Barão is a Lecturer at ISCTE Business School, part of ISCTE-Instituto Universitário de Lisboa (ISCTE-IUL). She teaches Social Media Intelligence and Marketing Intelligence across multiple academic programs. Currently serving as Head of Marketing Analytics at PSE, she boasts over a decade of expertise in marketing analytics consulting across diverse sectors.
Educational Background:
- International Doctoral Program in Complexity Sciences (ongoing) at ISCTE-IUL/FCUL
- Master's in Prospect & Data Analysis from ISCTE Executive Education
- Bachelor's in Social and Corporate Psychology from ISCTE-IUL
Her professional focus integrates marketing strategies with data-driven insights, emphasizing analytics applications in corporate and social contexts. She actively contributes to executive education programs, conducting trainings on analytical methodologies for marketing professionals.
Labs/Teams: Engaged with Real-Life Learning Faculty Knowledge Center and ISCTE EE Experience initiatives, focusing on practical academic-corporate collaboration.
