معرفی
Nuno Santos is a Visiting Assistant Professor at ISCTE-Instituto Universitário de Lisboa (ISCTE-IUL) and CEO of Pitagórica, SA. He holds a Master's in Econometrics and Forecasting and specializes in market research, data analysis, and applying technology to business insights. He coordinates the 'Analytics for Business and Communication Effectiveness' postgraduate program at Iscte Executive Education.
Education:
- Economist
- Master in Econometrics and Forecasting
Research Interests: Media audience measurement methodologies, Spatial Econometrics, and applications of data science in business. His work integrates advanced analytical techniques like Natural Language Processing and Geomarketing to address industry challenges.
Professional Background: Over 25 years in market research and data-driven solutions across multiple sectors. Combines academic teaching with executive education and corporate consulting through Pitagórica, SA.
Grants & Advising: No specific grants or student advisement listed in available texts.
Labs/Teams: Leads the Analytics postgraduate program at Iscte Executive Education, fostering collaboration between academia and industry.
