معرفی
Pedro Pinto serves as a Lecturer at ISCTE Business School (ISCTE - University Institute of Lisbon), leveraging his extensive industry experience in corporate roles to deliver practical education. His primary professional position is E-Commerce Marketing Manager at Sonae MC since 2013, with a 20+ year career trajectory within the Sonae Group spanning telecommunications, controlling, commercial operations, and digital strategy.
His academic credentials include:
- Bachelor's degree in Economics
- Post-graduate course in Marketing (Fep)
Specializing in E-Commerce and Digital Marketing, Mr. Pinto integrates real-world retail sector challenges—particularly from Continente's digital marketing team since 2012—into his pedagogical approach. His expertise bridges theoretical frameworks in Marketing and Economics with contemporary e-commerce execution, emphasizing actionable industry applications over pure academic research.
As a practitioner-educator, he develops and delivers targeted training programs that translate Sonae Group's commercial innovations into structured learning experiences for business professionals, directly supporting ISCTE Business School's 'Real-Life Learning' mission through industry-academia knowledge transfer.
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