معرفی
Carla Rodrigues is a Guest Professor at ISCTE Executive Education, part of the Iscte Business School at ISCTE-IUL in Lisbon. She holds a degree in Advertising and Marketing and has extensive professional experience in media agencies, including Initiative, Strat McCann, and Wavemaker, where she coordinated digital, content, and technology divisions. In 2018, she founded What About Agency, a digital influencers agency. Her expertise spans digital marketing, advertising strategy, and media management, with a focus on leveraging technology and influencer networks.
Professional affiliations include roles at leading agencies, emphasizing her practical industry experience. No specific research awards or grants are mentioned in the provided text. She is currently based in Lisbon, contributing to executive education programs at ISCTE.
