معرفی
Helena Rodrigues is an Assistant Professor specializing in Marketing and Tourism at Iscte. With a PhD in Management from ISCTE-IUL, her research explores medical/wellness tourism, service quality, and digital marketing applications. Professional experience includes:
- Global asset management banking
- Pharmaceutical marketing
Her teaching portfolio includes Tourism Marketing, Communication Techniques, and specialized courses in Shopping Tourism and Luxury Retail Management. Research has been cited in Web of Science (575), Scopus (751), and Google Scholar (1,586).
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