معرفی
Maria-Conceição Santos is an Associate Professor at the Marketing, Operations and General Management Department of Iscte Business School (IBS) at ISCTE - University Institute of Lisbon. She is affiliated with the BRU-Iscte - Business Research Unit and actively contributes to the Marketing Group. Her research spans service marketing, tourism, sustainable consumption, and entrepreneurial marketing.
Academic Qualifications:
- PhD in Management Science (Services Marketing), IAE d'Aix-Marseille III, France (1995)
- Master's in Business Management, ISCTE, Portugal (1990)
- Diploma of Advanced Studies (DEA) in Management Sciences, Aix-Marseille III, France (1989)
- Bachelor's in Business Organization and Management, ISCTE-IUL, Portugal (1983)
Research Focus: Service Marketing, Tourism (Festivals, Events, Sustainability), Green Marketing, Entrepreneurial Marketing, Crowdfunding, and Smart Cities. She has supervised PhD, DBA, and Master's students in international programs.
Publications & Impact: 15 most recent works (1990-2019) explore topics like socio-economic sustainability in cruise tourism, consumer gambling behavior, FDI in hospitality, store atmosphere effects, and sustainable consumption. Her work has been cited over 310 times in Google Scholar.