Jorge Nascimento

Jorge Nascimento is an Invited Assistant Professor at the ISCTE Business School (ISCTE-IUL) and a researcher at the Business Research Unit (BRU-IUL). He holds a PhD in Management (2020-2024), an MSc in Marketing (2005-2007), and a BSc in Business Organization and Management (1996-2001) from ISCTE-IUL. With over 20 years of industry experience in executive roles across sectors like retail, telecommunications, and consumer electronics, his expertise bridges academic research and business practice.

Research Focus: His work centers on consumer behavior, sustainability, brand management, and technological disruption. Key themes include green consumption norms, emotional drivers of decision-making, and the impact of digital technologies like AR/VR on sustainable tourism and marketing strategies. He has published in Scopus Q1/ABS-ranked journals and presented at GAMMA, ANZMAC, and Euromed Academy of Business conferences.

Professional Contributions: Serves as a peer reviewer for international journals, contributes to book chapters, and actively participates in academic networks. His research emphasizes practical applications for businesses seeking to align with sustainability goals while leveraging emerging technologies.