Aihoor Aleem

Aihoor Aleem is a Professor at IADE and ISCTE-IUL, where she has taught since 2019. She currently serves as Coordinator of the Marketing and Advertising degree program at IADE, a leadership role she assumed in 2022.

Her academic credentials include:

• Bachelor's degree in Marketing and Advertising from IADE
• Master's degree in Management (Strategic Marketing specialization) from Católica Lisbon School of Business and Economics
• PhD in Management (Marketing specialization) from ISCTE-IUL

Dr. Aleem's research investigates consumer perceptions in luxury markets, with particular emphasis on luxury fashion dynamics and the psychological construct of 'brand coolness'. She analyzes factors driving consumer choices of luxury brands, futuristic market evolution, and optimal communication strategies for high-end brands. Her work bridges theoretical marketing frameworks with real-world luxury sector applications, examining how brands cultivate desirability in competitive markets.

As an active researcher affiliated with BRU-IUL, she regularly presents findings at premier international conferences including AMA, EUROMED, and GAMMA/KSMS. While specific grant details and student advising records aren't documented in the source material, her program coordination role and conference participation demonstrate significant academic leadership and research engagement.