Alexandra David

Alexandra David serves as a Visiting Professor at the School of Social Communication, Polytechnic Institute of Lisbon (ESCS-IPL), where she has taught since 2011 across Marketing and Advertising disciplines. She additionally taught the Bachelor's degree in Marketing and Advertising at IADE and the Master's degree in Communication, Culture, and Information Technology at ISCTE-IUL. Her institutional leadership includes coordinating the Mentori@-IPL program and deputy-coordinating the Postgraduate Program in Branding and Content Marketing.

Education:

• Bachelor's in Advertising and Marketing from Escola Superior de Comunicação Social (ESCS-IPL)
• Master's in Marketing and Organizational Communication from Universidade Europeia
• PhD in Communication Sciences (pursuing) at ISCTE-IUL

Research Focus: Her work critically examines environmental sustainability in institutional practices, advertising discourse construction, hate speech dynamics on social media, and mentoring program efficacy. These interconnected fields address communication ethics, digital societal impacts, and educational interventions, with findings disseminated through over two dozen international conference presentations that bridge academic theory and industry practice.

Administrative Leadership: As former vice-president of ESCS-IPL (2019-2023) and current chair of ESCS's Special Competition Jury for Access to Higher Education, she shapes institutional policy while leading sustainability initiatives through multiple Eco-Councils. Her industry background as an Account Manager spanning 20+ years in advertising directly informs her academic contributions.

Research Affiliation: Active as a research associate with LIACOM/ESCS-IPL, she participates in projects examining communication technologies and societal impacts, particularly through the lens of sustainability governance and digital discourse analysis.