معرفی
Helena Pina is an Assistant Professor at the School of Social Communication (ESCS/IPL) since 1995, where she serves as Coordinator of the Bachelor's Degree in Advertising and Marketing. Her academic work bridges Communication, Creativity, Advertising, and Sustainability through interdisciplinary projects.
- PhD in Social Communication (UCM, Madrid)
- Master's in Communication, Culture and Information Technologies (ISCTE-IUL)
- Postgraduate in Sociology of Communication
Her research focuses on transmedia storytelling for territorial valorization, sustainable communication, and pedagogical innovation. She led the funded project One More Story (IPL) and explores intersections between urban landscapes, digital platforms, and educational practices.
Helena's 15 most recent publications span 2023–2024, covering data journalism, gamification for media literacy, experiential marketing, and creative methodologies. These works highlight her commitment to integrating digital tools with cultural preservation and sustainability.
She has also contributed to pedagogical innovation through MOOCs and MOOC-based tools, while maintaining a professional career in Portuguese advertising as creative supervisor, copywriter, and strategic consultant.
