معرفی
Catarina Dionisio serves as a Part-Time Lecturer at ISCTE Business School, ISCTE-IUL, where she has taught digital marketing modules since 2018 while maintaining her full-time industry position. Her dual role bridges academic theory with real-world application in the rapidly evolving digital landscape.
Her professional expertise spans multiple digital channels and tools:
- Social Media Marketing
- Programmatic Advertising
- Display Advertising
- YouTube Marketing
- Search Engine Marketing
- Digital Analytics
With a graduate degree in Marketing Management and Master's in Management from ISCTE-IUL, she brings extensive practical knowledge to her teaching. Her industry experience includes roles at Karma Network, Havas Media (working with clients like El Corte Inglés and Grupo LVMH), and currently as part of the Digital Media team at Vodafone Portugal where she plans, implements, and optimizes cross-channel digital campaigns.
Her teaching emphasizes hands-on, current industry practices rather than purely theoretical approaches, ensuring students gain immediately applicable skills in digital marketing strategy and execution.
