Vicente Badenes Pla

Vicente Badenes Pla serves as Assistant Professor in the Department of Audiovisual Communication and Advertising at the Faculty of Social Sciences and Communication, University of Vigo. With 26 years of professional experience spanning advertising brands, media agencies, and corporate marketing (including roles at Telefónica, Havas, and Omnicom), he bridges academic theory and industry practice as both a full-time professor since 2021 and former associate professor (2011-2021).

His educational credentials include:

• PhD in Communication from University of Vigo (2015)
• Degree in Advertising and PR
• Master's in Communication Research

His research investigates the intersection of commercial communication and digital media through the VNPC (Videogames, Narrative, Persuasion and Creativity) research group. He specializes in brand placement strategies, media planning methodologies, and narrative techniques in advertising, drawing from extensive industry experience to develop practical frameworks applicable to real-world marketing challenges.

His scientific recognition includes:

• Honors degree for PhD thesis on James Bond meta-brand integration
• International mention for doctoral research

Professor Badenes Pla has supervised 81 Bachelor's (TFG) and Master's (TFM) final projects while teaching over 1,500 students with exceptional evaluations (4.61/5 average, 2011-2021). His industry contributions include developing Grupo Telefónica's global R&D&I tool for sponsorship ROI assessment, implemented across Spain, Europe, and Latin America. He maintains active collaboration with advertising agencies through shared teaching materials and research applications.

As leader of the VNPC research group, he directs projects exploring persuasive techniques in interactive media while maintaining his core focus on media planning pedagogy and brand communication theory.