Beatriz Legeren Lago

Beatriz Legeren Lago is a researcher affiliated with the University of Vigo, specifically within the Faculty of Social Sciences and Communication and the Department of Audiovisual Communication and Advertising. She is a member of the research group VNPC (Videogames, Narrative, Persuasion, and Creativity), focusing on interdisciplinary studies at the intersection of media, technology, and business.

• Education:
  • Doctorate from the University of Vigo (2011), with a thesis titled TVI as a platform for the exploitation of video games: Changes in the form of consumption and in business models (2005-2009).

Research Interests

• Analysis of convergence between television and videogames
• Transformations in media consumption patterns
• Innovation in digital business models
• Interactive narrative and persuasive design
• Creative processes in audiovisual advertising