معرفی
Paulo Romeiro serves as a Lecturer at Católica Lisbon School of Business and Economics, Catholic University of Portugal, specializing in Marketing and Consumer Behavior. With over 18 years of industry experience at Procter & Gamble and Samsung across Portugal, Spain, Switzerland, Argentina, Chile, and Panama, he integrates practical global business insights into academia since partnering with the institution in 2016.
His educational credentials include an Economics Degree from Católica Lisbon School of Business and Economics, and he is currently pursuing a Doctorate in Business Administration at ISCTE Business School.
Romeiro's research focuses on Marketing and Consumer Behavior, emphasizing international applications derived from his multinational corporate background. His work bridges theoretical frameworks with real-world brand management, sales strategy, and cross-cultural consumer dynamics, particularly relevant to global market entry and adaptation.
He actively supervises Master of Science (MSc) dissertations in Marketing and delivers specialized Career Advancement laboratories covering Preparation for International Careers and Workload Management techniques.
Professional engagements include non-executive Board membership at Electrão (Portugal's leading e-waste recycler) and entrepreneurial mentorship through Start-up Lisboa, reflecting his commitment to industry-academia collaboration.
