معرفی
Rita Alves Machado serves as faculty at ISCTE Business School, part of ISCTE - Lisbon University Institute, specializing in tourism and hospitality management education within executive programs.
Her educational background includes a degree in Tourism Business Management from Aix-Marseille III University and a postgraduate degree in Marketing from the Catholic University of Lisbon.
Her professional expertise spans Tourism Management, Hospitality Marketing, and Strategic Sales, drawing from extensive industry experience to inform her teaching methodology in executive education contexts.
Her career trajectory demonstrates a strong industry-academia bridge, with significant leadership roles in Portugal's hospitality sector directly informing her educational contributions at ISCTE.
With over two decades of executive experience including Director of Marketing and Director of Sales positions at Tivoli Hotels & Resorts, she brings practical industry insights to her academic role, having previously worked with major consulting firms Horwath and Deloitte as well as coordinating teams at Pousadas in Portugal.
