معرفی
Maria Carmela Ostillio is an Associate Professor of Practice in Marketing and Sales at the SDA Bocconi School of Management, part of Bocconi University. She previously held roles as Responsible Professor for Brand Management at Bocconi University and serves as Director of the Brand Academy at SDA Bocconi. Her expertise spans branding, strategic brand management, corporate communications, and interactive marketing.
Education: She holds a Bachelor's in Political Science (International Economics) from the University of Bari and an MBA from SDA Bocconi.
Research & Teaching: Her research focuses on branding, corporate communication, and social impact initiatives. She has published widely in journals like Journal of Interactive Marketing and Journal of Global Fashion Marketing, emphasizing themes such as brand repositioning, social purpose institutions, and luxury marketing.
Awards: She received the Excellence in Innovation Award (2017) and the Excellence in Marketing Paper Award (2013). Her work bridges academic rigor with practical applications in corporate training and consulting for global firms.
Volunteer Work: Since 2008, she has volunteered with Dynamo Camp, supporting children with serious illnesses through art therapy and humanitarian efforts in Italy and abroad (Mali, Namibia, Somalia).
