معرفی
William Schwab serves as Professor of Practice and Advertising Concentration Coordinator at Indiana University's Media School, leveraging 25+ years of experience from top Manhattan ad agencies including BBDO and Chiat Day. He revitalized the Portfolio Workshop course, providing students hands-on experience with real-world clients like Adobe and CVS while developing job-ready portfolios.
His educational background includes:
- Indiana University
- Hyper Island Program
- Art Academy of Cincinnati
- Arizona State University
- Art Students League
Schwab's research bridges industry practice and academia across Advertising, Branding, Film, Photography, and Fine Arts. His work emphasizes strategic campaign development and creative direction, reflected in his coauthored business book Death to All Sacred Cows and contributions to advertising textbooks.
His industry recognition includes:
- Effies awards for campaign effectiveness
- Cannes Lions International Festival honors
- One Show permanent display for award-winning work
In academic leadership, he coordinates the Advertising program curriculum, developed 'the Talk' industry Q&A series, and leads student collaborations with MCHC, IU voter initiatives, and Adobe/UITS projects. His BMW Z3 Roadster campaign became a Harvard Business School case study on product launches.
As an award-winning fine artist, he co-founded the Upland Plein Air Painters and participates in the Indiana Plein Air Painters Association, maintaining active studio practice alongside academic duties.
