معرفی
Dennis Reilly is a Lecturer in Advertising at Boston University's College of Communication. With extensive industry experience, he has held senior roles at Digitas (Senior Vice President) and Aetna (Head of Product Marketing), and currently consults for challenger brands at the intersection of data and customer engagement.
- Current: Lecturer, Boston University
- Prior: 17-year SVP at Digitas (American Express, Microsoft, Ally Bank branding)
- Client-side: Aetna Health Services marketing leadership
Education:
- MBA, State University of New York
- BS in Economics, State University of New York
His research focuses on brand-customer experience integration, with emphasis on data-driven engagement strategies and innovative product/service launches. Recent publications highlight native advertising's societal impact and evolving digital media dynamics.
Related news includes BU research on climate opinion shaping through native ads (2025), student award dominance (2023), and social media platform analysis (2022).
