معرفی
Karen Mascott is an Associate Professor at Boston University's College of Communication, specializing in Advertising. With over 15 years of industry experience, she previously served as Vice President, Group Marketing Director at Digitas, leading global campaigns for Procter & Gamble, General Motors, The Home Depot, and AT&T. Her expertise spans digital marketing, integrated campaigns, corporate branding, and public relations.
- Education
- BA from Syracuse University
- MBA from Boston College
Karen’s research interests focus on digital marketing strategies, consumer behavior, and the intersection of native advertising with societal issues like climate communication. Her recent work explores how social media platforms evolve and impact brand engagement.
Her career bridges industry and academia, including prior political experience as a campaign manager and communications analyst for Senator Edward J. Markey. She is actively involved in advising students and contributing to advertising education through Boston University’s programs.
