معرفی
Bianca Garcia is a Lecturer in the Department of Mass Communication, Advertising and Public Relations at Boston University's College of Communication. With 20 years of experience in agency and brand environments, her expertise spans media strategy, digital media capabilities, and brand relationship development.
- MLA in Journalism from Harvard University
- MBA in Marketing from University of Massachusetts
- BS in Business Administration from University of the Philippines
Her research interests focus on data-driven advertising, omni-channel media planning, and storytelling techniques in marketing. Recent publications highlight trends in native advertising, social media dynamics, and academic excellence in advertising education.
Key article themes include:
- 2025 study on native ads and climate opinions
- 2023 analysis of student advertising competitions
- 2022 exploration of social media platform trajectories
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