معرفی
Lisa Borden is an Associate Professor of the Practice in the Department of Mass Communication, Advertising and Public Relations at Boston University. With over 25 years of experience, she specializes in brand strategy, creative brief development, and advertising campaigns for Fortune 500 clients. Her work spans industries including finance, technology, healthcare, and education. Prior to academia, she held leadership roles at top agencies like McCann Erickson and Hill Holliday.
Education: BA in French from Princeton University. Her research interests include the intersection of advertising and social issues, such as climate communication through native ads. She has contributed to studies on Facebook’s evolving role in social media landscapes.
Recent research highlights include analyzing climate opinion formation via native advertising (2025) and examining shifts in Facebook’s dominance (2022). No scientific awards listed, but her industry experience includes impactful client projects.
Teaching focuses on mentorship of young professionals in creative strategy. No lab affiliations explicitly mentioned, but her work often involves collaborative teams in advertising and media science.
