معرفی
Zhen (Jane) Zhu is a Professor and Chair of Marketing at Suffolk University's Sawyer Business School, where she also serves as Director of International Engagement. She holds a PhD from the University of Illinois and degrees from Fudan University, China. Her research focuses on technology-marketing integration, sustainability, service innovation, and innovation strategies in global contexts, with recent work including neuroscience marketing and digital marketing. She has secured grants from institutions like the Mass Gaming Commission and the Journal of Advertising Research, and her work has been widely cited in journals such as Journal of Retailing and Journal of Marketing Theory & Practice.
Her professional roles include editorial board memberships at Journal of Services Marketing and Decision Science, and advisory roles at organizations like the Rosenberg Institute for East Asian Studies. She collaborates with global companies including Tencent, Bose, and BYD, advising on marketing and innovation strategies.
Awards include the 2023 Dean’s Exemplar Faculty Award and multiple citation recognitions. Her teaching spans global product innovation, marketing principles, and CX/UI design.
