معرفی
Ming Cheng is an Associate Professor of Marketing at Suffolk University’s Sawyer Business School. Her research focuses on digital and data-driven marketing strategies, particularly in search engine optimization (SEO), social media marketing, and consumer engagement dynamics. She has conducted collaborative research with firms like Wikia/Fandom, Baidu, and Microsoft (China), employing quantitative modeling on unstructured datasets.
Dr. Cheng holds a PhD from Rutgers University and BS/MS degrees from Beijing University of Posts and Telecommunications and Renmin University of China. Before Suffolk, she was a visiting scholar and research associate at Cornell University for four years.
Her work bridges consumer behavior, firm strategies, and digital platforms, with publications in Journal of Services Marketing, Industrial Marketing Management, and Cornell Hospitality Quarterly. She has received grants from Suffolk University and the Rosenberg Institute, alongside teaching awards including the Sawyer Business School Dean’s Teaching Award (2019).
- Research Grants: Rosenberg Institute (2021), SBS Research Grant (2017/2020)
- Editorial Roles: Review Board member for Journal of Services Marketing, Cornell Hospitality Quarterly, and International Journal of Hospitality Management
Her professional activities include track chair positions at INFORMS Marketing Science Conference (2011, 2016, 2019) and co-advising Suffolk’s Beta Gamma Sigma and American Marketing Association chapters.
