معرفی
Pelin Bicen is a Professor of Marketing and Associate Dean of Undergraduate Programs at Suffolk University's Sawyer Business School. Her research focuses on marketing strategy, innovation management, global supply chains, and geographical indications (GIs), particularly their role in empowering small players in global markets. She holds a PhD from Texas Tech University, an MBA from Yildiz Technical University, and a BS in Mathematics from Bogazici University.
Dr. Bicen has received multiple research grants and teaching awards, including the Suffolk University Research Grant (2016, 2018, 2019) and Excellence in Teaching awards from Penn State Erie (2014) and Texas Tech (2009). She serves on editorial boards for the Journal of Marketing Theory and Practice and advises global companies like iRobot and Sonos.
Her work emphasizes the intersection of digital creativity, lean innovation, and sustainability, with recent contributions to frameworks like LEAP and LIC. She teaches advanced courses on marketing analytics, exponential technologies, and client-sponsored consultancy projects.
