معرفی
Dr. Elizabeth (Liz) Wilson is a Professor of Marketing at Suffolk University's Sawyer Business School. She holds multiple leadership roles including former Chairperson of the Marketing Department, Director of the Master of Science in Marketing Program, and Chairperson of the Suffolk University Faculty Senate. Currently, she serves as President of the Insights Association New England Chapter, bridging academic and industry connections. Her research focuses on brand strategy, marketing research methods, and curriculum innovation, with notable work on bellwether sampling and client projects in education. Dr. Wilson has received the Sawyer Business School Dean’s Awards for Excellence in Research (2005), Teaching (2007), and Service (2014).
Education: Ph.D. in Marketing from Pennsylvania State University (1989), MS and BS in Marketing from University of South Carolina (1985, 1983). Teaching responsibilities include courses like Marketing Research for Managers and Customer Insights. Professional activities include editorial board memberships and leadership roles in the American Marketing Association's Teaching and Learning Special Interest Group.
Research interests span brand meaning in higher education, survey methodology advancements, and pedagogical innovations. Her work integrates theory with practical applications, emphasizing collaborative projects and multimedia tools in education. Recent articles highlight trends in marketing analytics education and election forecasting techniques.
