معرفی
Alan Wilson serves as Visiting Professor in the Department of Marketing at Strathclyde Business School, University of Strathclyde. Previously, he held leadership roles including Head of Marketing Department (2007-2010, 2013-2014) and Vice Dean of Strathclyde Business School, while also serving as Visiting Professor at Ecole Hoteliere Lausanne (2010-2019).
His educational background includes:
- Doctor of Philosophy in Marketing, University of Strathclyde (1996)
- Master of Business Administration, University of Edinburgh (1981)
- Bachelor of Science in Geography, University of Edinburgh (1980)
Professor Wilson's research investigates critical linkages between corporate culture, service delivery personnel, digital marketing, and customer experience management. His work examines how actual and virtual service interactions shape corporate reputation, service branding, and customer satisfaction, with significant contributions to marketing research methodology through textbooks like Marketing Research: Delivering Customer Insight (4th Edition) and co-authorship of Services Marketing: Integrating Customer Focus Across the Firm (4th European Edition).
His recent publications explore volunteerism in service contexts, particularly senior tour guides and volunteers' role in well-being creation. These works extend his longstanding focus on human elements of service delivery, revealing connections between volunteer engagement, service quality, and customer satisfaction with implications for training frameworks and organizational culture.
His accolades include:
- Highly Commended Award (2011)
- Best Paper in Branding, Strategy and Research track (Academy of Marketing, 2017)
Professor Wilson has supervised 19 doctoral students across service branding, customer experience, and digital marketing domains. His research portfolio includes 21 projects such as Enterprise Risk Management: Key to Sustainability of Economic Ecosystems (2024-2027) and Gamification in Service Recovery Context (2020-2022), supported by industry partnerships with DHL, NHS, and IBM.
He maintains active professional engagement through editorial board memberships, European Marketing Academy leadership roles, and advisory work for Scottish cultural institutions including the Royal Scottish Geographical Society.
