Jonathan A.J. Wilson

Professor Jonathan A.J. Wilson is a Brand Strategy & Culture academic and consultant at Regent's University London, where he also serves as Director (Content) for International Business. With over 20 years in industry and academia, he focuses on the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital. His interdisciplinary work bridges scientific rigor with artistic insight, as reflected in his academic journey across four faculties.

Education highlights:

• BSc in Chemistry (University of Dundee, School of Life Sciences, 1996)
• MBA in Business (University of Dundee, Duncan of Jordanstone College of Art & Design, 1998)
• PhD in Branding (Brunel University London, School of Business, 2012)
• DLitt in Halal (University of Dundee, School of Humanities, 2019)

His research explores global branding dynamics, including inconspicuous consumption patterns, cultural authenticity in Islamic and hip hop branding, cross-cultural social media behavior, and future marketing trends. This work has been covered by Harvard Business Review, BBC, Forbes, The Economist, and other major media outlets.

Scientific and professional accolades:

• Editor-in-Chief, Journal of Islamic Marketing (Emerald Publishing Group, since 2011)
• LinkedIn Top Voices UK (2017-2019)
• Islamica 500 Top 50 Global Thought Leader
• Best Paper Awards (Journal of Marketing Management, Academy of Marketing)
• Panel member for doctorate examinations and industry award juries

As a consultant, he has advised clients in Halal, technology, finance, and fashion industries across Indonesia, Japan, Qatar, and Malaysia. His book Halal Branding (2018) and TED-style talks on cultural nuance in marketing further demonstrate his thought leadership. Wilson also holds martial arts distinctions, including 4th Dan in Iaido and 3rd Dan in Kendo.