معرفی
Yuchi Zhang is an Associate Professor of Marketing and Program Director of the Master's of Science in Marketing Program at Santa Clara University's Leavey School of Business. He holds a Ph.D. in Marketing from the University of Maryland and a B.S. in Economics from the Wharton School, University of Pennsylvania.
His research focuses on e-commerce, digital promotions, and social media strategy, employing Bayesian methods, machine learning, and field experiments to study consumer decision-making in technology-enabled environments. He has published in top journals like Marketing Science and Journal of Marketing Research.
Dr. Zhang teaches undergraduate and graduate courses in Principles of Marketing and Social Media Marketing. He has received outstanding teaching and research awards at Santa Clara University, reflecting his dual commitment to pedagogy and scholarly impact.
His work explores topics such as omnichannel retailing strategies, the impact of social media influencers, and the interplay between online and offline consumer behavior. He currently oversees the MS Marketing Program, emphasizing practical industry-relevant training.
