معرفی
Judy Zhang serves as an Assistant Professor in the Department of Marketing at Santa Clara University's Leavey School of Business, where she advances methodological research in quantitative marketing through rigorous statistical frameworks.
Academic Background
- Ph.D. in Quantitative Marketing, The Ohio State University
Research Expertise
Dr. Zhang specializes in developing causal inference methodologies for marketing science, with particular focus on mediation analysis and Bayesian statistical models. Her research integrates text analysis with experimental design to decode consumer decision-making in volatile market environments, directly addressing critical gaps in measuring marketing effectiveness through advanced econometric approaches.
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