معرفی
Peng Liu serves as an Assistant Professor of Marketing at Santa Clara University's Leavey School of Business, bringing expertise in digital consumer behavior and quantitative marketing strategies. His academic foundation includes doctoral training in Marketing from Indiana University.
His educational qualifications are:
- Ph.D. in Marketing, Indiana University
- M.A. in Economics, Syracuse University
- B.A. in Economics, Nankai University, Tianjin, China
Dr. Liu's research integrates structural modeling and Bayesian estimation to examine digital marketing phenomena, with particular focus on status consumption dynamics, social network influences, temporal choice patterns, and advertising effectiveness. His methodological approach bridges econometric rigor with contemporary digital marketplace challenges.
Recent publications (2022-2023) demonstrate concentrated expertise in gaming ecosystems and location-based marketing, revealing consistent application of advanced statistical techniques to analyze player behavior in online games, strategic coupon deployment across market structures, and retention drivers in freemium models.
No scientific awards are documented in the available materials.
Information regarding student supervision and research funding remains unspecified in current records.
