معرفی
Yunchuan Liu is an Associate Professor at the Gies College of Business, University of Illinois, affiliated with the Business Administration department. As a Faculty Scholar, their work focuses on distribution channels, supply chain dynamics, and digital marketplace strategies.
- Research Focus: Distribution Channels, Retail Economics, Anti-counterfeiting Strategies, Supply Chain Management
- Key Themes: Strategic interactions between manufacturers and retailers, digital platform manipulation, supply-demand dynamics, and remanufacturing channel conflicts
Scientific Contributions include:
- Game-theoretic models for anti-counterfeiting strategies
- Inventory sharing and demand learning mechanisms
- Analysis of sponsored advertising manipulation in online marketplaces
Scientific Awards: Faculty Scholar at Gies College of Business.
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