معرفی
Ruiliang Yan serves as an Associate Professor in the Department of Marketing and Business Analytics at East Texas A&M University's College of Business, where he has taught since 2013. His expertise bridges marketing theory and practical applications in supply chain management, with particular emphasis on technological disruptions in modern commerce.
- Ph.D. in Management Science, University of Wisconsin, 2006
- MS, Sichuan University, 1997
- BA, Southwestern Agricultural University, 1994
Dr. Yan's research investigates how AI, robotics, and 3D technologies transform business ecosystems, focusing on digital/social media marketing, omnichannel coordination, and e-commerce strategy. His work examines the strategic interplay between online and offline retail environments, consumer incentive systems, and supply chain optimization in the digital age. He actively explores how emerging technologies reshape consumer behavior and corporate profitability through innovative channel strategies.
Analysis of Dr. Yan's publication trajectory reveals consistent thematic evolution from foundational studies on cooperative advertising (2010) toward contemporary omnichannel challenges. Recent work (2020-2024) demonstrates increasing sophistication in modeling BOPIS systems, mobile commerce integration, and O2O coordination mechanisms, while maintaining continuity in channel coordination theory. His research consistently addresses real-world business problems through rigorous analytical frameworks, with notable contributions to retail strategy and supply chain finance.
Dr. Yan's scholarly impact is recognized through prestigious awards:
- Outstanding Research Award from College of Business (2022)
- Outstanding Reviewer Award for leading journals including JBR and EJOR (2014-Present)
- Service Excellence Award (2018)
- H.M. Lafferty Distinguished Faculty Award (2017)
- Top 20 prominent retailing researchers designation (2017)
As an educator, Dr. Yan teaches core courses including Electronic Commerce (MKT 422) and Supply Chain Management, mentoring students in both undergraduate and graduate programs. His editorial roles for the International Journal of Information Systems and Supply Chain Management and Global Journal of Management and Marketing demonstrate significant service to the academic community, though specific grant funding details and student names are not documented in available materials.
While the text does not specify dedicated research laboratories or formal team structures, Dr. Yan's collaborative publication pattern with researchers like Pei, Ghose, and Amrouche indicates active interdisciplinary partnerships focused on contemporary marketing challenges.
