معرفی
Savannah Wei Shi is an Associate Professor in the Marketing Department at Santa Clara University’s Leavey School of Business, holding the J.C. Penney Research Professorship. She joined the faculty in 2011 after earning her Ph.D. in Marketing from the University of Maryland, College Park. As Chair of the Undergraduate Leadership Team (ULT), she oversees academic and strategic initiatives at the Leavey School.
Education:
- Ph.D. in Marketing, University of Maryland, College Park (2011)
Research Interests:
Savannah’s work focuses on consumer decision-making in digital environments, employing advanced metrics like eye-tracking, pupillary response, and click-stream data. Her studies explore how consumers interact with online platforms, product assortments, and mobile applications. She has published in top-tier journals including Management Science, Marketing Science, and Journal of Marketing, and contributed to the Wiley International Encyclopedia of Marketing.
Awards:
- MSI H. Paul Root Award (Journal of Marketing)
- Donald R. Lehmann Award (Journal of Marketing Research)
- Outstanding Teaching, Research, and Service Award (Leavey School of Business)
Teaching & Advising:
Savannah teaches courses such as Internet Marketing, Retail Strategy, and MBA Capstone. She has advised numerous students on research projects and is recognized for her innovative pedagogy. No formal advisee list is provided in the materials.
Labs/Teams:
No specific labs or teams are mentioned in her profile, though her research often involves collaborations with industry partners in retail and digital marketing.
