معرفی
Dr. Yufei Zhang is an Associate Professor in the Department of Marketing, Industrial Distribution, and Economics at the University of Alabama at Birmingham's Collat School of Business. She holds a Ph.D. in Marketing from Michigan State University. Her research focuses on digital marketing, e-commerce strategies, brand management, and consumer behavior analysis. Key interests include gender discrimination in consumption patterns, multichannel marketing dynamics, and brand portfolio coherence. Dr. Zhang has published extensively in top-tier journals like Marketing Science and Journal of Retailing.
Her professional activities include advising student research projects (e.g., Fabia Hossain’s innovation award-winning project) and community engagement through digital marketing consulting for local businesses. She serves on editorial boards of journals like the International Journal of Electronic Commerce and actively participates in marketing conferences. Dr. Zhang teaches courses related to marketing strategy and has mentored students in securing internships and career development.
Her research has explored topics such as the impact of online vs offline purchasing channels on customer satisfaction, the role of innovation at firm, industry, and country levels, and the social implications of consumption patterns in China. She integrates large-scale data analytics from e-commerce platforms to uncover societal trends and marketing opportunities.
