Yumeng Zhang

Dr. Yumeng Zhang is a Lecturer (Assistant Professor) in Marketing at the University of Liverpool Management School. She holds a Ph.D. in Business and Management from Queen Mary University of London, with prior experience as a research fellow in the energy industry. Her research focuses on business relationships, particularly analyzing the impact of innovative factors like social networks, e-commerce, and digitalization on competitive and cooperative dynamics between firms using econometric and game-theoretical models.

Dr. Zhang teaches modules such as Marketing Management and Relationship Marketing, serving as Module Co-ordinator for MKIB362. Her professional activities include peer reviewing for journals like the European Journal of Operational Research and serving as Session Chair at EMAC 2019 and AMSAC 2024.

Her publications explore topics ranging from omnichannel retailing strategies to supply chain resilience, with notable contributions in journals such as Transportation Research Part E and the European Journal of Operational Research.