معرفی
Dr. Tracy R.H. Kizer is a tenured Associate Professor of Marketing at the Crummer Graduate School of Business, Rollins College. With 16+ years in academia and 8 years in corporate roles, she bridges academic theory and industry practice. Her research focuses on consumer psychology, branding, DEIB, and social justice. She teaches across MBA and Executive Doctorate programs, mentoring 13 EDBA dissertations. She chairs key committees and served as Special Assistant to the President for DEIB Strategy at Rollins, pioneering inclusive institutional practices. Her work is recognized through awards like the 2024 Best New Case Writer Nomination and 2020 Best Paper Award.
Education: Ph.D. in Marketing (University of South Florida), MBA (Rollins College), BS in Chemical Engineering (Florida A&M University). Prior corporate roles included strategic planning and financial analysis.
Research emphasizes consumer behavior and DEIB integration. Notable articles explore inclusive leadership, leader transgression impacts, and brand visual identity in CRM campaigns. She serves on editorial boards and professional organizations like the Society for Consumer Psychology.
Leadership roles include Crummer Faculty President, Curriculum Committee member, and program redesign initiatives. Grants and awards include funding from Rollins and the University of Dayton. Her DEIB workshops address topics like allyship for minority women and anti-racist practices.
Labs/Teams: Active in Rollins’ DEIB implementation teams and collaborates across disciplines for applied research.
