معرفی
Ginger Killian, Ph.D. is an Associate Professor of Marketing at the Crummer Graduate School of Business, Rollins College. Her academic career focuses on integrating real-world marketing strategies into educational frameworks. She previously held an academic role where she repositioned an MBA program, achieving 200% growth in two years, and currently advises a start-up in the direct mailing industry.
Dr. Killian holds a Ph.D. from the University of Georgia, an MBA from Tennessee Tech University, and a BSBA from the University of Tennessee at Chattanooga. Before academia, she worked in Fortune 500 companies like Philips Electronics and American Honda Motor Company, gaining expertise in advertising, sales, CRM, and logistics.
Her research explores marketing education innovation, consumer behavior during life transitions, digital marketing ethics, and social media strategy. Notable themes in her work include societal impact in classrooms, cross-cultural consumer responses to emerging technologies like deepfakes, and the intersection of gaming mechanics with brand engagement.
Dr. Killian’s teaching emphasizes problem-solving through real-world case studies, reflecting her industry experience. She advocates for integrating quantitative skills into marketing curricula and has developed co-creation frameworks for university-industry partnerships. No specific grants or labs are explicitly noted, though her start-up involvement suggests applied research collaboration.
